Sachin Tendulkar begins his innings as National Icon for ECI, to bat for greater voter turnout

Chandigarh : Apna Punjab Media : Cricket legend and Bharat Ratna awardee Sachin Ramesh Tendulkar today began a new innings – as the ‘National Icon’ for voter awareness and education for the Election Commission of India. An MoU was signed with the legend for a period of 3 years at an event organized at Akashvani Rang Bhavan, New Delhi in the presence of Chief Election Commissioner Rajiv Kumar and Election Commissioners Anup Chandra Pandey and Arun Goel. This collaboration marks a significant step towards leveraging Tendulkar’s unparalleled impact with the youth demographic for increasing voters’ participation in the forthcoming elections, especially in General Elections 2024. ECI through this partnership aims to bridge the gap between citizens, especially youth and urban populations and the electoral process thereby, trying to address the challenges of urban and youth apathy.