Way back in 2010 – before the lockout, Deflategate, Colin Kaepernick, COVID-19 and Patrick Mahomes’ third Super Bowl triumph – Roger Goodell huddled with NFL owners and revealed an ambitious financial target.
The NFL commissioner declared his goal for league revenues to hit $25 billion by 2027. At the time, the NFL generated around $8 billion in annual revenues.
“I thought then, it certainly put the carrot out there,” Dallas Cowboys owner Jerry Jones reflected for USA TODAY Sports last week as NFL owners wrapped up meetings in Nashville. “But he was more right than he was wrong.”